Promote Your Brand With Super Summer Gear
Keep your brand in front of potential customers with summer-ready custom promos!
Rick Cundiff
To paraphrase Martha and the Vandellas, summer’s here and the time is right for branding in the streets. Yes, the time is perfect for promoting your brand with custom promo products that are ideal for summer fun!
If you want to get your brand in front of a lot of people, summer is a fantastic season for it. The range of summer fun products that can carry your brand to the beach, the concert, the park or the vacation house are just about endless. Let’s take a look at some great products that fill the bill.
Beach Basics
If you want to promote your brand with fun in the sun, the beach is the perfect place. Plenty of products are natural beach gear, generating brand awareness with flair and style.
Beach Balls
Custom imprinted beach balls are a classic summer fun item. Not just for the beach, they can go to concerts, the park and more. If you want your brand to stand for “fun,” beach balls with your logo printed on them are the way to go.
Tote Bags
Summer concerts, trips to the beach, outings to the park and other adventures, especially with kids or dogs, often require “stuff” – snacks, hand sanitizer, water, toys and more. Custom tote bags imprinted with your logo offer a handy way to deal with the stuff and promote your brand in a bold, clear way.
Branded Sunscreen
We’ve come a long way from the days of slathering on baby oil to get a “healthy” tan. Beachgoers and outdoor enthusiasts today respect the power of the sun. They’re aware of the need for good sunscreen. Help potential customers protect themselves with custom bottles of sunscreen imprinted with your brand or logo. Be sure to include the SPF information, and you’ll see grateful buyers.
Personalized Sunglasses
Speaking of seeing, here’s another item your outdoor-loving prospects will love – custom imprinted sunglasses. Print your logo on brightly colored frames and you have a fashionable item that increases your visibility while protecting your customers’ vision. They make great guest favors for beach weddings, too!
Waterproof Phone Pouches
It’s a simple fact – Sand and water are not kind to cellphones. Sure, your phone’s labeled “water-resistant,” but do you really want to find out whether that’s true? And wind-blown sand is a recipe for scratches on screen and case.
That’s where your brand comes to the rescue, with custom imprinted waterproof phone pouches. Add an extra layer of protection to the most expensive item your customers are likely to take to the beach or pool. They’ll love you for it.
Custom Beach Towels
Whether poolside or surfside, custom beach towels are a terrific way to promote your logo. Customize them with bold, bright colors and an image big enough to be seen easily and you’re sure to get your brand noticed.
Custom Cooling Towels
Smaller and even more portable than their sand-gathering cousins above, cooling towels offer up your logo and a means to cool refreshment during outdoor games, hikes or other activities. Perfect for baseball games (especially youth leagues!), hikes, or even backyard barbecues.
Flying Discs
For a fun fling, have your logo imprinted on custom flying disks. (You know, the Frisb—oops, can’t call ‘em that because they’re trademarked.) Give them away at games, restaurant promos, grand openings and more. Watch your brand fly into public awareness every sunny day!
Tents
Tents can offer shelter from the midday sun or the afternoon cloudburst. They’re the solution to weather concerns for big outdoor events. Put your name on a tent to promote awareness and draw prospects to your informational tables at concerts, sporting events, youth games and more. It even helps your presentation look more professional.
Custom Water Bottles, Tumblers and Can Covers
Summer heat makes staying hydrated a must. Custom reusable water bottles imprinted with your logo are the classic way to promote your brand. Double-walled, insulated tumblers also make a great impression. Custom can and bottle covers give you a low-cost way to get your brand in front of lots of people.
Custom imprinted single-use bottles of water are popular as well. Although not as environmentally friendly, they’re a popular item for events such as marathon races, outdoor concerts, festivals and other one-time events. While they do promote your brand, and can be particularly helpful if you’re an event sponsor, they usually get discarded after the event.
Custom Coolers
If you want to make a bigger impression, go for custom coolers. Available in a range of sizes and materials, they’re perfect for keeping drinks and food cool at beach parties, cookouts and park adventures. They make great raffle prizes too.
Bluetooth Speakers
When you’re hosting a beach gathering, a backyard barbecue or a picnic in the park, those tiny little smartphone speakers just don’t cut it. Add a Bluetooth speaker and you have a party. Add a custom imprint to that speaker and you have amplified awareness of your brand. Say it loud!
But Wait, There’s More…
This is just a sample of the many ways you can promote your brand with cool summer products. There are plenty more out there including custom grills, chairs, umbrellas and other items. The choice is up to you.
What you choose depends on your target audience. Select the custom items that your potential customers will find useful and valuable.
A word of caution – don’t go for low-priced junk. High-quality products that your customers will use all summer long are the way to ensure maximum brand exposure and positive association with your brand.
Not sure what to order? Let us help! We can guide you to the perfect summer promotional products for your business or organization. Feel free to email or call us to talk to one of our experienced sales representatives to find out more.
Rick Cundiff
Content Director, Blogger
Rick Cundiff spent 15 years as a newspaper journalist before joining TJM Promos. He has been researching and writing about promotional products for more than 10 years. He believes in the Oxford comma, eradicating the word "utilize," and Santa Claus.