Product Spotlight: Dad Tech!
Dad Tech is no joke! Customizable tech products in a wide range of prices and sizes can boost your brand.
Rick Cundiff
Our Product Spotlight this month shines on what we’re calling Dad Tech. We don’t mean to stereotype. Promo products, including the ones listed below, serve both men and women, of course. We’re just giving them a name that fits our newsletter theme of Fathers Day.
Within the last couple of decades, advanced technology has become an integral part of our daily lives in ways unimaginable to previous generations. Smart phones, tablets, laptops and Internet of Things devices have gone from being novelties to being things we simply depend on to work. That includes plenty of customizable products that can boost the visibility of your brand
About Dad Tech
We’re calling it Dad Tech because the stuff we’re talking about is the kind of thing many Dads would appreciate getting for Fathers Day.
So what is Dad Tech? Custom promotional items such as USB drives, portable Bluetooth speakers, smartwatches and other electronic items that can help promote your brand.
If you’re looking for effective products to promote your business or brand, tech products are a terrific place to start. And believe it or not, you don’t have to spend a fortune to get products that your potential customers will depend on and appreciate. Let’s look at a few Dad Tech solutions.
USB Drives
Call them what you will: USB drives, thumb drives, flash drives. There’s no denying that they’re a convenient way to store data and apps, especially if you travel. As a promo product they’re even more functional.
USB drives do double duty as promotional products. In their simplest form, they can display your brand, logo and/or contact information on their cases. But that’s not all. You can include more info the drive itself. Prospective customers can access deeper information about your company, products or services and still have plenty of room to store their own data.
That give USB drives the extra utility that you want promotional products to have. Give prospects something they’re likely to hang onto and keep your logo close at hand whenever they use it.
Wireless Earbuds
Aren’t wireless earbuds great? They let you take your music, podcasts, and audiobooks wherever you want. And if your brand relates to any of those, custom printed earbuds are an excellent marketing tool. Granted, you’re limited to a pretty small logo on the buds themselves, but you can always imprint the carrying case or charger as well.
Bluetooth Speakers
If you want a bigger canvas for your logo or brand, or you want to make a bigger sound splash, go for custom Bluetooth speakers. Customers, clients or your staff can take them just about anywhere – the beach, the pool, the back yard, the park. And wherever they go, your brand goes along to represent. You can get big sound for a low price, too.
Virtual Reality Headsets
We’ll admit, this one isn’t for everyone. VR headsets that offer an immersive virtual reality experience aren’t in the same league with USB drives. Obviously, they’re too expensive to be a common giveaway. That doesn’t mean they can’t be a powerful promotional tool.
Your business could sponsor a gaming team. That headset, customized with your logo, will be the talk of the gaming universe. If you want a big, splashy promo for a grand opening, raffle one off, or give one away. That’s sure to build buzz for your brand!
Power Banks
A wise soul once said “knowledge is power.” In today’s connected world, the reverse is true too. Power is knowledge if it means you can access the data on your phone, tablet or laptop. A sudden lack of power can lock you out of calls, texts, calendars and spreadsheets, to name a few.
A custom imprinted power bank is a gift that keeps on giving. If your giveaway item keeps your customer’s phone from running out of juice in the airport, or their tablet from gong blank on the plane, we guarantee they’ll appreciate your brand.
Phone Grips
Custom phone grips (like the PopSocket® brand) are a fantastic way to promote your logo. The more colorful your logo, the better it works. They’re a high-visibility, low-cost option.
Phone Cases
Need something a little bit bigger than a phone grip, but within a limited budget? Consider custom phone cases. Available for most popular models, they give you a bigger canvas for a logo, brand or message. Colorful, useful and affordable, they’re a winning combination.
Plug In to Promo Tech
The range of promotional tech (and tech-adjacent) products is large and ever-growing with new products and accessories being introduced frequently. Take advantage of the abundant opportunities to promote your brand to tech-savvy consumers!
Rick Cundiff
Content Director, Blogger
Rick Cundiff spent 15 years as a newspaper journalist before joining TJM Promos. He has been researching and writing about promotional products for more than 10 years. He believes in the Oxford comma, eradicating the word "utilize," and Santa Claus.